How to make the small print the big idea in advertising?
1.Show off something critical but currently low key:
The initial challenge of this is to find that key thing, the golden nugget about the business or product which will showcase its unique selling proposition. Then when you do, use as few words as possible to advertise it and do it in the most compelling way. Be uber-confident and issue a challenge across all media channels showing how different your brand offer really is.
In the “Dare to Compare” campaign for Game Stores we elevated their price beat promise and to make it highly visible to the consumer. Owning the fact that the brand welcomed bargain hunters to “bring it”,potential shoppers were encouraged to bring their cheaper price finds into store.
3 days ago #eco#green It’s estimated hotels in the developing world throw away 5 million bars of soap daily. Unilever Young Entrepreneur Awards finalist, Samir Lakhani, turns discarded bars into affordable Eco-Soaps that create jobs for local women: https://t.co/7aQ8dLdork?
3 days ago #retail#phygital Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies: https://t.co/Yc4ZWzVOeD