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May 2016

Giving Back with One Lady & A Tribe

By | Food for thought

Giving Back with One Lady & A TribeEvery once in a while we take stock and check if our mantra of “Doing good and doing good business” is still in place. We’re happy to say it is, and to share an overview of the uplifting projects One Lady & a Tribe have helped with recently.

Joost van der Westhuizen Centre for Neurodegeneration

Through ourpassion for cause marketing we’ve been honoured to work with our favourite rugby scrum half, Joostvan der Westhuizen,since the conception of the Centre of Neurodegeneration in 2013. Our challengethen was to achieve the dream of having a MNDcentre in this country. The dream has been realised and (so far)over R567,000 has been raised for a centre of excellence for MND – the first of its kind in Africa.

The Nelson Mandela Foundation

For the last six years we’ve been privileged to share our ideas and develop campaigns for both Mandela Day and the Nelson Mandela Foundation.  This work has included the heartfelt Make Every Day Mandela Day video, encouraging people all over the world to give of their time on 18 July, and throughout the year, to inspire change.

Quartet of Peace

The Quartet of Peace embodies all that is great about South Africa. It promotes reconciliation, mutual respect and tolerance through music, symbolised by the lives of South Africa’s Nobel Peace Laureates. The Quartet of Peace is becoming part of South Africa’s cultural life, as they travel locally and internationally to inspire support for our young musical talent. One Lady & a Tribe is assisting to promote this uplifting project by creating awareness.

Centrum Guardians

The EMS of South Africa largely go unrecognised and unrewarded. Since 2008 we’ve worked with the Centrum brand to achieve double-digit growth year-on-year and have won numerous awards for the Centrum Guardians Project. This was truly inspiring and life-changing. We got to meet the Emergency Services crews that save lives daily, and to help them to receive over R3 million worth of training.

Schizophrenia and Bipolar Alliance: SABDA

A note like this from a pro bono client it is a reminder that supporting good causes actually makes a difference:

“We cannot thank you enough for the generous help you have given us in terms of your time, expertise and advertising space. As you predicted the phones have not stopped ringing…” Ronnie Creasy, SABDA

We contributed a print campaign, to de-stigmatise the disease,and negotiated space with local newspapers around Johannesburg, as well as giving them online strategic assistance by growing their Facebook page.


One Lady & a Tribe supported the 2016 ARNSA #TakeOnRacism campaign from conception to design, with a memorable series of print images, TV and radio spots that raised the issue of racism, encouraging people to pledge their support for anti-racism online via social media campaigns.

Ultimately all these Cause Marketing projects are underpinned by my own personal philosophy which is that I truly admire people who plant trees, under whose shade they may never sit.

Sheila McGillivray, Tribe Leader