5 Reasons to Love Women in Marketing

By March 3, 2016Food for thought

In honour of International Women’s Day on 8 March we’ve highlighted 5 Reasons to Love Women in Marketing and, as you’ll see, we believe make women outstanding in the field of advertising and communications.

Living Empowerment 

5 Reasons to Love Women in Marketing

“A woman with a voice is, by definition, a strong woman.” Melinda Gates

It’s no small thing that most women in the industry have often worked even harder than their male counterparts to get where they are. We don’t take that for granted. When you have reached for the sky you want others to reach for the sky too. By being in top positions, female leaders, in whatever field, are a testimony to the living empowerment of what women can achieve.

Designing Value

5 Reasons to Love Women in Marketing

“Women are the real architects of society.” Harriet Beecher Stowe, American Abolitionist and Author

It’s seldom you’ll find a women-driven campaign that is one dimensional. We’re programmed to find solutions and to add value. This value usually extends to more than a client’s needs in terms of ROI – it will have longer legs, lasting value, benefit the consumer and ultimately have the longevity to impact change.

Mentorship over Leadership

5 Reasons to Love Women in Marketing

“You can show your scars – you’re not trying to be perfect.” Kristin Lemkau, CMO, JPMorgan Chase

Personal development is high on the agenda for women. It comes from an innate desire to push people to be the best that they can be – rather than bask in the glory themselves. Many women in leadership positions would define themselves as mentors rather than leaders, often having had great female mentors themselves.

Authentic Development

5 Reasons to Love Women in Marketing

 

 “A woman is the full circle. Within her is the power to create, nurture and transform.” Diane Mariechild, Author

Women in marketing are creating accessible products while innovating new ways of ushering in authentic development. In addition to this, self-made women are generally engaged in open communication with all members of their tribe – including clients, customers and colleagues.

Using creative, sustainable ways of thinking, women in marketing are making a difference. We look forward to continuing our authentic dialogue within our circles of influence, helping to change the lives of those around us.

Sheila McGillivray, Tribe Leader