Our Top Christmas Ads (So Far…)

By | Food for thought

Our Top Christmas Ads (So Far...)The battle of the best Festive Season adverts has begun! Is 2016 going to be memorable by delighting us with some refreshing Christmas advertising? The signs are looking positive. We’ve selected five of our favourites so far.

 

The competition in the UK to produce the best Christmas ads is legendary. Their people expect nothing less than big budget, feel-good, festive fabulousness from their favourite brands and, in particular, Waitrose and John Lewis, have not disappointed.

Waitrose Christmas TV ad 2016 | #HomeForChristmas

With over 2.4 million YouTube views we’re not alone in being charmed by this beautifully conceptualised ad. In the commercial we see a Robin taking an epic journey home, where a girl waits for his annual return, putting a (Waitrose) mince pie out to welcome him. Some of the YouTube comments on the ad include “I cried”, and “Robin’s have a special place in my heart” and “My heart sank when I thought the Robin was dead in that box!” This is big, emotive storytelling with powerful feel-good associations which we imagine will tempt non-Waitrose customers into frequenting their stores.

John Lewis Christmas Advert 2016 – #BusterTheBoxer

More animals debut in the John Lewis #BusterTheBoxer ad, but this is a far cry from the National Geographic “feel” of Waitrose’s Robin. The story is of a little girl who’s going to be surprised by her parents with a trampoline for Christmas. What happens when Buster sees the trampoline? Well, they all get a surprise.  It’s beautiful and absurd and it works. With a clever soundtrack of “One Day I’ll Fly Away” and the payoff line which ties it together, “Gives Everyone Will Love”, no doubt John Lewis will be selling many trampolines this Christmas.  Plus, they’re partners with The Wildlife Trusts to protect the UK’s habitat, so that’s an additional, authentic factor which is so important for brands these days.

Coca-Cola Enjoy that Christmas Feeling

Each time you watch this ad you see something new – look out for Santa’s Reindeer peering through the window. Coke does uplifting ads so well but what’s outstanding about this is the reveal that the product itself is a gift at Christmas. A gift for Santa but also literally a present as the peel back label can be tied into a festive bow. It would be great if more local brands did something unique with their packaging during the Festive Season. Other holiday branding we love are Starbucks’ holiday cups; festive and all designed by women, from the US, Indonesia, Dubai, Canada, Russia and South Korea.

Find the Magic in Christmas | Woolworths SA #findthemagic

Kudos to Woolworths for pulling off this complex interactive series of animated adverts – we’re looking forward to seeing more of them. The basic storyline is Santa (played by the voice of Hugh Masekela) wants to put the magic back into Christmas by exploring South Africa with his dog, Jingle. Created to watch on digital, the ads encourage you to “Turn on Annotations” and each element you click-on takes you to another scene (including the Woolworths shopping cart). Cleverly appealing to those who’re a bit jaded and also looking for a little Christmas “magic”.

Pick n Pay. Chapter One – Let’s Go On Holiday

The first point about this ad is that you probably need to be South African to “get it”. We love that it’s such a far cry from, well, any of the other Christmas adverts around. Starring Ladysmith Black Mambazo singing “The Little Drummer Boy”, some of these holiday scenes are so familiar you’re not sure whether to laugh or cry. Pick n Pay asks Meet our Tribe Leader Sheila McGillivray“What would Christmas be without all the ‘Pa ra pa pa pum’?” as we get a tongue in cheek glimpse of rain, sunburn, long journeys and more. This is only Chapter One  – can’t wait to see what unfolds next…

Sheila McGillivray, Tribe Leader

Editorial Note:

About: One Lady & A Tribe:

Advertising agency, One Lady & a Tribe, is a collaboration of like-minded professionals exploring unchartered strategic angles for brands. At our core is a commitment to Cause Marketing – we like to think that we’ve made a difference when the Tribe has spoken.

Contact: Sheila McGillivray

Email: sheila@oneladyandatribe.co.za

Facebook: https://www.facebook.com/OneLadyandaTribe

Twitter:  @1LadyandaTribe

Our Top Four Future Technologies

By | Food for thought

In a recent Facebook poll we asked the question: “Which part of future technology are you most looking forward to? A) Self Driving Car B) Smart Home C) Space Tourism.” The answers showed our followers are most keen on the smart home lifestyle, followed by the self-driving car, but going on a holiday in space? Not so much.

Top Four Future Technology

“I think life on Earth must be about more than just solving problems… It’s got to be something inspiring…” Elon Musk

#1 Self-Driving Car   

There have been a few safety set-backs with self-driving cars but there’s no doubt that Elon Musk and his competitors will revolutionise how we drive very soon. Adoption of self driving vehicles will not be gradual; the nature of disruptive technology is that seems like nothing is changing – until everything is changing at once, as The Wall Street Journal reminds us. We can absolutely visualise our self-driving car transporting us to work (see a test with Uber here) guided by drones overhead so we take the quick route too.

Top Four Future Technology“Anything that can be connected, will be connected.” Jason Morgan

#2 Smart Home  

On our Facebook page someone said she was not only looking forward to living in a smart home – but to having an app which allows you to download food – we love forward thinking! But for now our dream home includes smart safety, TV, temperature, geyser and light integration. For which there is real tech available, right now. Oh, and we’d like a robot to feed the animals too.

Top Four Future Technology“We’re building our own spaceships shaped as airplanes.” Richard Branson

#3 Space Tourism  

In our Future Tech Facebook poll, out of the 2.3k “likes” only two people commented that they were looking forward to being a space tourist. Perhaps because we still see leaving the earth’s atmosphere as something beyond our reality? But ex-NASA astronaut Don Thomas predicts that space tourism will be affordable in ten years time.  At the moment, a trip on a Virgin Galactic spacecraft costs about $250,000. So, for now, we’ll probably just be visiting from our smart home via our virtual reality headsets.

Top Four Future Technology“No pessimist ever discovered the secret of the stars…” Helen Keller

#4 Outliers

Our final favourite thing about future technology is the amazing people behind the thinking that’s changing the world. Without their huge vision and sheer force of belief in the future we wouldn’t have self driving cars, smart homes or new planets to explore.

Sheila McGillivray, Tribe Leader

Virtual Reality Meets Cause Marketing

By | Food for thought

Virtual Reality Meets Cause MarketingIt’s expected that virtual reality will be an $80bn market by 2025. The list of businesses coming on board with VR is long and impressive: Google is creating a Chrome virtual reality option, Samsung is showing Rio 2016 in VR and Sky News is building a VR studio and releasing an app along with it. The future is most definitely here. But where to with VR for ad agencies like One Lady and A Tribe who are committed to cause marketing?

#1 Immersive Engagement  

Storytelling for brands just became a whole lot more real with VR. We can now place the viewer right inside the experience. For marketers with a cause, this opens up the possibility of creating an unforgettable bond between audience, cause and brand. We loved the idea of using VR for effective immersive engagement in safety training for mineworkers, using a hazard awareness training simulator.

Virtual Reality Meets Cause Marketing#2 Championing Causes

VR can help brands regain authenticity by being transparent in a new way. For example – farming and McDonald’s are not two things you’d immediately put together, but McDonald’s UK’s first VR campaign shows where its products come from and how they’re used. The VR storytelling tries to change viewer perceptions about farming and their concept of McDonald’s too, championing the farming industry has helped champion their brand.

#3 Face-Tracking

Face-Tracking is done through a headset which captures the user’s facial expressions and transfers them in real-time into the virtual world. We’re imagining the possibilities of using this technology in a children’s hospital wards – turning them into Disney Princesses (or whatever they want to be), cheering them up and helping them heal. But the options are endless; we all want a shot at becoming a hero in a story of our choosing.

Virtual Reality Meets Cause Marketing

#4 Conservation

What better way to show how vital support is for conservation than by taking the viewer into a game park, ocean or forest? Virtual Reality clips and documentaries will assist in crowd funding support for important causes. As Sir David Attenborough, talking about his new series, says: “VR has incredible potential. It takes you to places you could have never dreamed existed, and you have a vivid feeling of actually being there.”

Virtual Reality Meets Cause Marketing#5 Education

Online e-learning in Africa is already taking off; imagine having a 360’ VR classroom environment for children to be a part of?  In June 2016 Africa’s first interactive digital learning centre was launched in South Africa and as Dumisani Otumile, CIO of Tshwane said at the opening, “Virtual Reality based knowledge transfer will be crucial to the future of education in South Africa…”

In our future with VR we’ll be thinking beyond 30 seconds and into creating user experiences that changes perceptions, habits and lives. Exciting times!

Sheila McGillivray, Tribe Leader

Editorial Note:

About: One Lady & A Tribe:

Advertising agency, One Lady & a Tribe, is a collaboration of like-minded professionals exploring unchartered strategic angles for brands. At our core is a commitment to Cause Marketing – we like to think that we’ve made a difference when the Tribe has spoken.

Contact: Sheila McGillivray

Email: sheila@oneladyandatribe.co.za

Facebook: https://www.facebook.com/OneLadyandaTribe

Twitter:  @1LadyandaTribe

The Art of Digital Design

By | Food for thought | No Comments

We hear a lot about storytelling with regards to digital, but we’ve found that it’s great design that first engages people on our digital platforms. This makes sense as, according to Kissmetrics, 90% of the information that comes to the brain is visual and splitting up content with compelling images makes the reader more likely to finish the article.

To research this article we went straight to One Lady and A Tribe’s design source, Bernie Da Silva, our Creative Director. Here are her top of mind thoughts on designing for digital as well as her designs.

The Art of Digital Design

#1 To separate non-digital and design is an old way of thinking.

The rapid growth of digital has made marketing an industry of silos which need to be broken down for brands to succeed across all the platforms available. Ditto with digital. Separating design as digital and non-digital is an old way of thinking; you can’t think design today without incorporating digital.

The Art of Digital Design #2 The future of digital design will be a fusion of art, engineering and science.

Digital design is being swept up by the fields of engineering and science by necessity as the boundaries of virtual reality and augmented reality are pushed. Just witnessing the recent Pokémon Go phenomenon, for example, has opened up a whole new channel for brands to integrate design, engineering, science and geography to innovate within.

The Art of Digital Design #3 “Each social media post should be an art piece.” Bernie Da Silva

Some digital content marketers dumb-down on design, forgoing the use of an experienced Designer, using online design tools such as PicMonkey instead. While this might be acceptable for an amateur Facebook page, serious brands need an overall strategy which is fully integrated . One story. Multiple ideas. Multiple expressions of the story. Multiple channels. From Bernie’s Creative Director perspective; it is essential that the “handwriting” reflects the brand essence and is consistent – helping customers believe in the value and authenticity of the brand.

The Art of Digital Design #4 “Digital design is like painting, except the paint never dries.” Neville Brody

From his days at the London College of Printing (designing a stamp with the Queen on sideways) to hisart directorship for The Face magazine in the 1980’s, Neville Brody’s take on design has always pushed the limits. Statingthat the paint on digital design never dries is profound: once a digital design is out there, it is there forever, housed on the internet. So it had better be good.

Sheila McGillivray, Tribe Leader

Email: sheila@oneladyandatribe.co.za

Facebook: https://www.facebook.com/OneLadyandaTribe

Twitter:  @1LadyandaTribe

 

The Retro Revival

By | Food for thought

While advertisers are debating whether augmented reality will pip virtual reality at the post, some marketers are heeding the consumers’ desire to go back to basics with a retro revival. Brought to a head, or should we say beard, by a generation of hipsters, we’re seeing a lot of new-retro around and these are some of our favourite throwback iterations.

The Retro RevivalAuthor Mokokoma Mokhonoana said (rather uncharitably), “Retro is a symptom of a generation that is too lazy to innovate,” but that was way back in 2011 when our lives weren’t quite so engulfed by digital “reality”. To counter an ever increasing online existence people are yearning for tangible experiences. They want to be involved in creative projects that take time and make memories, and brands are listening. In many ways we’re going old school and the latest “thing” harks back to a time before; retro is cool again.

Do It Yourself: You know when DigitalTrends.com has a free Weekend Workshop section, showcasing “bad ass” DIY projects, that creating is big. From crafting your own record player to building a retro gaming console, it’s all right there for you to DIY.  The Workshop calls itself “equal parts easy, affordable, and fun”, and that’s it in a nutshell, plus, hopefully, you’re actually left with something useful in your garage at the end of it.

The Retro RevivalPyjamas in the Daytime: Seeing Britney and Madonna on the red carpet recently you may be thinking the “underwear on the outside” fashion is back. But no, it was Dolce&Gabbana’s pyjama range that caught our eye as well as their retro ethos: “The pyjama, an everyday item, or a glamorous subversion of fashion etiquette, remains unmoved in fashion, yet mirrors the changing times.” The brand’s also showcased from loungewear to fashion, an elegant reminder that the liberation of pyjamas are in some ways associated with the liberation of women.

Stamps: We’re enchanted by the UK’s Royal Mail’s new Animail stamp series – cute cut out animal stamps, including a woodpecker, snake, chimpanzee, bat, orang-utan and koala bear, all of which cling to the edge of the envelope. These stamps were designed to appeal to children and pre-suppose an era where people actually wrote letters and collected stamps, which it seems they still do.

The Retro RevivalDoodle Art: A local campaign, 1000 Drawings Jozi, encourages people of all ages and stages to do an A5 doodle (or take a photo, or embroider) for charity. The project runs all year long, with people doing group doodles and donating their art to an exhibition at the end of the year. What’s retro about this? People putting actual pen to paper and leaving their comfort zone to make a difference – instead of doing an EFT.

Storytelling:  As long as we have stories, we have retro. We evoke the past to have a retrospective story on which a future can be built. While content marketing studios and customer innovation labs are becoming a “thing”, brands still need authenticity. Google’s Africa Connected is a wonderful campaign that showcases and awards innovative and inspirational stories.

Now if you’ll excuse me, I’m off to make a cup of tea from water boiled in my 1950’s style mint green kettle.

Sheila McGillivray, Tribe Leader

Email: sheila@oneladyandatribe.co.za

 

 

Giving Back with One Lady & A Tribe

By | Food for thought

Giving Back with One Lady & A TribeEvery once in a while we take stock and check if our mantra of “Doing good and doing good business” is still in place. We’re happy to say it is, and to share an overview of the uplifting projects One Lady & a Tribe have helped with recently.

Joost van der Westhuizen Centre for Neurodegeneration

Through ourpassion for cause marketing we’ve been honoured to work with our favourite rugby scrum half, Joostvan der Westhuizen,since the conception of the Centre of Neurodegeneration in 2013. Our challengethen was to achieve the dream of having a MNDcentre in this country. The dream has been realised and (so far)over R567,000 has been raised for a centre of excellence for MND – the first of its kind in Africa.

The Nelson Mandela Foundation

For the last six years we’ve been privileged to share our ideas and develop campaigns for both Mandela Day and the Nelson Mandela Foundation.  This work has included the heartfelt Make Every Day Mandela Day video, encouraging people all over the world to give of their time on 18 July, and throughout the year, to inspire change.

Quartet of Peace

The Quartet of Peace embodies all that is great about South Africa. It promotes reconciliation, mutual respect and tolerance through music, symbolised by the lives of South Africa’s Nobel Peace Laureates. The Quartet of Peace is becoming part of South Africa’s cultural life, as they travel locally and internationally to inspire support for our young musical talent. One Lady & a Tribe is assisting to promote this uplifting project by creating awareness.

Centrum Guardians

The EMS of South Africa largely go unrecognised and unrewarded. Since 2008 we’ve worked with the Centrum brand to achieve double-digit growth year-on-year and have won numerous awards for the Centrum Guardians Project. This was truly inspiring and life-changing. We got to meet the Emergency Services crews that save lives daily, and to help them to receive over R3 million worth of training.

Schizophrenia and Bipolar Alliance: SABDA

A note like this from a pro bono client it is a reminder that supporting good causes actually makes a difference:

“We cannot thank you enough for the generous help you have given us in terms of your time, expertise and advertising space. As you predicted the phones have not stopped ringing…” Ronnie Creasy, SABDA

We contributed a print campaign, to de-stigmatise the disease,and negotiated space with local newspapers around Johannesburg, as well as giving them online strategic assistance by growing their Facebook page.

ARNSA

One Lady & a Tribe supported the 2016 ARNSA #TakeOnRacism campaign from conception to design, with a memorable series of print images, TV and radio spots that raised the issue of racism, encouraging people to pledge their support for anti-racism online via social media campaigns.

Ultimately all these Cause Marketing projects are underpinned by my own personal philosophy which is that I truly admire people who plant trees, under whose shade they may never sit.

Sheila McGillivray, Tribe Leader

Brand Love: What Makes it Real?

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“During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.” Muhtar Kent (CEO of The Coca-Cola Company)

It is difficult times and this quote by Muhtar Kent prompted us to explore what underpins Brand Love today – what makes it real?  Here’s what we came up with:

Brand Love What makes it RealLoyalty

“Brand loyalty does exist – up to a point. But it cannot be taken for granted.” Subbu Subramanyeswar, Publicis Ambience India

Consumer loyalty in South Africa is on the decline, particularly because for Generation Y (18-34) brand commitment has never really been a drive to purchase. But for consumers falling into the Baby Boomers and Gen X segments – loyalty is still a driving factor – unless the brand begins to deliver a bad product or service, they will keep going back.

Examples of local brands who market strongly to their audience loyalty are Volkswagen and Koo (Tiger Brands).

Brand Love What makes it RealRewards

“I am still a Smart Shopper – or I will be until I experience something that really changes my feelings about the brand.” Clive Evans, The Strategy Department

Rewards Programs and Loyalty Clubs in South Africa have shown significant growth in the last five years and the number of registered members has almost doubled since 2011. This translates into over 82 million registered programme members, meaning the average adult is signed up to at least three programs.

The top loyalty programmes in SA are PicknPay Smart Shopper, Woolworths WRewards and Clicks Club Card.

Brand Love What makes it RealQuality

 “Perhaps the most salient factor for the most successful brands is the promise of consistent quality.” Rosi McMurray, ED of Strategy, The Brand Union

In the digital era of brand naming and shaming online, no brand’s long term strategy can be sustainable without delivery on quality. Consumers hold all the cards and social activism has been gaining momentum since the dawn of social media. Brands have nowhere to hide.

For a sobering look at how big brands are faring WRT quality and service, here is the most complained-about companies in South Africa list.

Brand Love What makes it RealAgility

“Building a brand is about a thousand little new touches … Consistency is only for liars.” Eric Ryan

In the last ten years, major brands have lost market share to entrepreneurial brands who know how to be agile and to hustle – we call this the David and Goliath Syndrome.

No longer is their biggest competition the number one or number two brand in the category. Now, they’re threatened by the dreaded “all the other,” a collection of brands that often aren’t even listed by name on a market share report, because they’re viewed as too small to matter. Let’s be straight. They matter. Their strategy is agile and often more appealing to the competition.

A big brand that caught our eye doing something agile and hipster is Pepsi, who have just launched their “Artisanal Craft Soda” in the US. This “craft beverage” contains kola nut extract, certified fair trade sugar and sparkling water – interesting times indeed!

Brand Love What makes it RealFeeling

 “What brands can do brilliantly is broker change in people’s lives.” John Grant, co-founder, St Luke’s

“Feeling” encompasses brand ethos. This includes values, authenticity, trust and (becoming crucial), being committed to visibly doing good, benefiting a cause outside of the product itself.

A brand whose “feeling” or commitment marketing is outstanding is Unilever  – promoting their green eco ethos (over product) in an ongoing series of beautifully designed communications.

In closing: All of these “brand love” realities will change to a greater or lesser degree, even in the short term. As traditional marketing audiences fragment, integrated and holistic campaigns need to look at incorporating all of these motivators. This is more important now than ever before.

Sheila McGillivray, Tribe Leader

Meet our Tribe Leader: Sheila McGillivray

By | Food for thought

Meet our Tribe Leader Sheila McGillivraySheila McGillivray started in the advertising world in the late ‘60s, building knowledge and experience that spanned continents and spheres of influence.

Her agency, One Lady and a Tribe, has, over a relatively short period, built a reputation for tackling projects with passion and determination and delivering results.

Sheila’s portfolio over the years has included a multitude of prestigious accounts, including Hyperama, for whom she produced South Africa’s first live TV commercial concept with M Net – CNA, Edgars and Boardmans, Mazda, Amstel  and many more.

After several years in various agencies, Sheila decided to start  her own company, and her passion for Cause Marketing  is demonstrated in the amazing results achieved with the Centrum Guardian Project, an initiative with Centrum Multivitamin from Pfizer Consumer Healthcare. The campaign has earned accolades on a local and global scale and demonstrates the agency belief in Cause Marketing. Doing good and doing good business.

We chatted to this amazing Tribe and Thought Leader to get her take on things affecting the advertising industry and more. Here’s what Sheila had to say:

Integration is something that is affecting all marketing considerations now. The fragmentation of audiences means that integrated campaigns are more important now than they have ever been. The complexity of the modern audience also demands integration for an effective campaign.

Consumer Activism can’t be ignored. There’s no doubt that consumers now hold all the cards and social activism has been gaining momentum since the dawn of social media. Brands have no where to hide.

In the last ten years, major brands have lost market share to entrepreneurial brands who know how to hustle – we call this the David and Goliath Syndrome.

No longer is their biggest competition the number 1 or number 2 brand in the category. Now, they’re threatened by the dreaded “all the other,” a collection of brands that  often aren’t even listed by name on a market share report, because they’re viewed as too small to matter. Let’s be straight. They matter.

Who do I admire? People who plant trees under whose shade they may never sit and I believe that mentorship is essential for the next generation of communication gurus.

My favourite words to live are: “I shall pass through this world but once. Any good therefore that I can do or any kindness that I can show to any human being, let me do it now. Let me not defer or neglect it, for I shall not pass this way again.”

Who Owns the Brand Idea?

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Who owns the brand ideaMedia and creative agencies often have similar objectives of finding “the big idea” that will help sell the brand to customers. The creative idea and the media that is selected to reach the consumer contribute to the magic that becomes an award winning campaign.

Often, as agencies work together for a brand’s success the lines blur and it becomes difficult to identify who is in charge of leading the campaign, which then raises the question: Who owns the idea?

In the AMASA Forum held on 3 February, Sheila McGillivray, our Tribe Leader, joined Johnathan Deeb from FCB in a debate hosted by IIthateng Mokgoro (TedX) to discuss and debate the issues around “Who owns the idea?”

With another Awards season underway, and entries for industry events, such as Cannes Lions Press,being disappointing, the discussion began by questioning the entire role of advertising creativity. Is creativity in crisis? If there are great ideas, are they actually benefiting brands or consumers?

As the“Who owns the idea?” debate progressed, the comments from different industry perspectives were as diverse as the industry itself.

From an agency perspective the question of creativity and ownership is sometimes a difficult space to be in. Agencies are entrusted with building a brand through creativity as well as making them commercial viability. Ultimately, it is the agency that ensures this comes together, which is why they have usually been recognised for having the creative idea. Agencies are also feeling the pinch in terms of losing some of their creative leverage as strategic and media companies begin to pitch directly to clients.

Increasingly however, the collaboration between the media, advertising and marketing industries has meant that the idea and where it comes is really now a group effort. Gone are the days of ego-driven campaigns, and as one of the speakers so aptly said: “With regards the Ego-nomics of Ideas, the ego has no place in brilliance.”

The panel agreed that like-minded people have the power to bring together brilliant ideas. But when marketers and creatives are in a room the brand supersedes them both as the most important entity, “In the rock stardom for creativity-the brand is actually ‘the star’.”

While the issue of creativity and idea ownership is a complex one, the following points were raised in terms of how to manage accolades for creativity better:

  • Although collaborators are paid by agencies or sometimes directly by the client, this does not publicly acknowledge that the idea was collaboration.
  • The presence of both marketers and brand managers at creative circles and Awards shows would go towards showing that the brand creative idea is owned by a multidisciplinary team.
  • Having the right marketers on the job helps to ensure a brand`s long-term success.This will also mean that the“idea” is more likely to stay true to the brand promise for the consumers.

There were more excellent suggestions raised at the first AMASA forum of the year. Some of these being:

  • Do we need an industry standard for idea generation to exist?
  • Should there be more standardisation for paid for pitches?

With so many controversial issues left to discuss to keep our advertising and marketing industry vibrant and fair, One Lady and a Tribe looks forward to being invited to another forum.

5 Reasons to Love Women in Marketing

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In honour of International Women’s Day on 8 March we’ve highlighted 5 Reasons to Love Women in Marketing and, as you’ll see, we believe make women outstanding in the field of advertising and communications.

Living Empowerment 

5 Reasons to Love Women in Marketing

“A woman with a voice is, by definition, a strong woman.” Melinda Gates

It’s no small thing that most women in the industry have often worked even harder than their male counterparts to get where they are. We don’t take that for granted. When you have reached for the sky you want others to reach for the sky too. By being in top positions, female leaders, in whatever field, are a testimony to the living empowerment of what women can achieve.

Designing Value

5 Reasons to Love Women in Marketing

“Women are the real architects of society.” Harriet Beecher Stowe, American Abolitionist and Author

It’s seldom you’ll find a women-driven campaign that is one dimensional. We’re programmed to find solutions and to add value. This value usually extends to more than a client’s needs in terms of ROI – it will have longer legs, lasting value, benefit the consumer and ultimately have the longevity to impact change.

Mentorship over Leadership

5 Reasons to Love Women in Marketing

“You can show your scars – you’re not trying to be perfect.” Kristin Lemkau, CMO, JPMorgan Chase

Personal development is high on the agenda for women. It comes from an innate desire to push people to be the best that they can be – rather than bask in the glory themselves. Many women in leadership positions would define themselves as mentors rather than leaders, often having had great female mentors themselves.

Authentic Development

5 Reasons to Love Women in Marketing

 

 “A woman is the full circle. Within her is the power to create, nurture and transform.” Diane Mariechild, Author

Women in marketing are creating accessible products while innovating new ways of ushering in authentic development. In addition to this, self-made women are generally engaged in open communication with all members of their tribe – including clients, customers and colleagues.

Using creative, sustainable ways of thinking, women in marketing are making a difference. We look forward to continuing our authentic dialogue within our circles of influence, helping to change the lives of those around us.

Sheila McGillivray, Tribe Leader