About the Project

#KeepMoving

2018 saw One Lady & A Tribe  working on more memorable ads for Caltrate. By using the best directors and actors the characters  in the Caltrate adverts are real and accessible, giving authenticity to the Caltrate pay-off line, “It’s what’s inside that counts, inside me, inside my bones and inside my Caltrate. It’s never too early or too late for Caltrate.”

Caltrate #KeepMoving – Osteoporosis

Did you know one in five men will suffer from Osteoporosis? Choose the world’s number one calcium supplement – Caltrate. This television commercial was produced by One Lady & A Tribe Advertising Agency #KeepMoving

Caltrate #KeepMoving – Calcium

Did you know men need 1000 mgs of calcium per day? Choose the world’s number one calcium supplement – Caltrate. This television commercial was produced by One Lady & A Tribe Advertising Agency #KeepMoving

Caltrate #KeepMoving – Strength and Flexibility

What does bone health mean to you? Strength, flexibility and freedom of movement to keep doing the things you love. Choose the world’s number one calcium supplement – Caltrate. This television commercial was produced by One Lady & A Tribe Advertising Agency #KeepMoving